Started in 2007 by Dilbert Dilweg Sweethearts Jazz Club was once an iconic ballroom. Sold in 2012 to Blake Hambleton the venue has gone through many changes, mainly the build.
A decline started when the build was changed multiple times within a year and this did not sit well with the dedicated guests whom frequent Sweethearts daily. Like other venues that has gone through multiple changes (Phat Cats Jazz, Franks Jazz), guests start to go elsewhere.
Sweethearts Jazz Club used to top the search at 68,000+ but now the venue sits as a ghost town with the latest traffic only showing 1545 with Sweethearts II at zero.
Sometimes changes are good, however, in Second Life changes can make or break a venue.